All the time, focusing on the core business of tourism, and based on Joy Sea Beach and Bailanghe Scenic Area, Weifang Binhai Tourism Group focuses on internal operation and management, and expands the hotel, catering and travel agency chains outside. With the standardized, scientific, normalized and humanized management services, the group improves the civilization and honest level of various operating outlets, gradually making the brand of Binhai tourism more popular and achieving the better development. In terms of hardware, through the implementation of the scenic area upgrading project, the group could enrich the content of recreation, upgrade the scenic area level, and provide basic guarantee for safe and high-quality services. In terms of software, personalized emotional services are integrated into normalized and standardized service processes, staff training is strengthened, service awareness and service skills of tourism practitioners are continuously improved, and civilized language and courtesy are advocated for tourism practitioners, which promote the improvement of customer satisfaction and gain a good social reputation.