During 2013-2015, our company will strengthen the construction of enterprise culture, publicize corporate culture system through the rich activity content and standard visual effect, focus on specific aspects, enhance pertinence, make the staff and management personnel have an accurate recognition and understanding of Binhai culture, improve work style, promote efficiency, be guided by concept and lay a foundation for cultural innovation. Finally the corporate culture system will be established through improvement. Our company will enrich and expand cultural connotation through continuous learning, adjustment, innovation, construction of pilot project and improvement, and establish the corporate culture system with our own characteristics.