Over a long time, the Group has closely followed the market orientation and demands of consumers, insisted on operation based on faithfulness, continuously created new products and improved the service level and forged competitive tourism brands while deeply exploring the cultural tourism industry. Joy Sea Beach Scenic Area subordinate to the Weifang Binhai Tourism Group kept perfecting infrastructure and launching diversified recreation projects. Now, it has been the first choice for holding major competitions and events in Binhai District and a good place for water recreation. Since its opening in May 2018, “Bohai Eye” Ferris Wheel forged by the Group has attracted over 500,000 tourists to sightsee and experience it depending on its diversified landscapes and rich recreation experience. It has been praised by wide consumers and won the "Award for High-quality Service of Competitive Tourism Projects of Shandong Province". In 2018, the Group has successfully completed receipt tasks of many major competitions and events such as the 35th Weifang International Kite Festival, World Kiteboarding Championships, Strawberry Music Festival, etc. Depending on its outstanding hardware facilities and intimate services, the Group was highly praised by visitors and guests, and its recognition and influences in the industry have been improved significantly.